Roman.ua – a boutique agency

5 employees work full-time on our Clients’ projects. We can be useful if you don’t want to overpay for the secretaries’ job, and you want to deal directly with the specialists and the internet marketing experts.

We meticulously select our employees.

An applicant sends us a CV, studies our code of conduct, performs a task, and passes several rounds of interviews. We request references from previous employers. If the applicant is suitable for the position, we sign a NDA. Then we hand out a 2-month plan. The plan contains instructions what to learn, what to do, which courses to pass (including our analytics and e-mail marketing courses). We grant access to our internal knowledge database.

Founder
Roman Rybalchenko

LinkedIn

Project Manager
Olga Rybalchenko
LinkedIn

Internet marketer
Alexander Alexandrov

Internet marketer
Marya Rybalchenko

Internet marketer
Yana Borodina 

We operate only within our competence

We don’t sell the services indiscriminately, just to “take the order”. We don’t try to cheat a Client into buying a service and then hastily search who could help us deliver the project.

✅ We are experts in internet marketing and online instruments that sell:

  • web analytics
  • email marketing
  • PPC advertising
  • social network advertising
  • scaling of ecommerce projects
  • promotion to western markets

❌ We don’t deal with the advertising outside the internet

  • radio and TV commercials, magazines’ ads
  • leaflets, business cards, and other types of printed materials
  • billboards, standers, signs…

Marketing Stack

Web analytics and database analytics: Google Analytics, Google Tag Manager, Google Optimize, Microsoft Excel, Google Spreadsheets, Microsoft Power BI, SQL, Yandex Metrica, Source Buster.

Email marketing: MailChimp, eSputnik, Mandrill, Amazon SES, Sumo.

PPC advertising: Google Adwords, Bing Ads, Facebook, Yandex, VK.com etc.

Some of our clients

  • Macphun.com and Aurorahdr.com — photo apps for Mac
  • Semrush.com — SAAS for online marketeers
  • Dobovo.com — daily rent marketplace in CEE (like Airbnb)
  • TripMyDream.com — travel meta-search service
  • Expopromoter.com — SAAS for event ticketing
  • Autoportal.com — automotive site in India
  • Zeoalliance.com — Mac OS X cleaner apps developer
  • and 90+ other clients

We work on sales and useful effect

Internet marketing agencies fall into two categories: those who work on creating an image and those who deal with marketing tools.

The former sell views, spans, recognition, and reputation. The latter sell transactions, conversions, requests, targeted actions.

Reputation sellers dream about Advertising Festival projects. We aim at increasing our Clients’ turnover and revenue.

Since 2008, we have measured the efficiency of our advertising campaigns in money and useful effect.

We help our Clients increase sales by means of different services:

  1. one-time projects like setting up analytics or repeat sales funnels and communications
  2. permanent projects like PPC management
  3. full outsource activities when we are in the role of an external CMO for our Clients.

We store data securely and conveniently for the teamwork

We store documents in clouds. If something happens to the computer, it will take us a couple of hours to restore access to the files and the work will continue. If an employee is on vacation, other colleagues have access to the files.

To protect from hacking we use password managers and two-factor authentication. Even if a hacker steals the password, they won’t be able to get access without one-time sms password.

We use clouds from Google, Dropbox and Amazon and project management app WorkSection.

Google Inbox

Google Drive

Google Calendar

Worksection

Dropbox

Amazon Glacier

We charge per hour ⏳ or per project

If we work with PPC advertising, we charge per hour. We have never worked for the commission the budget, because under such an arrangement the executing agency is not interested in optimizing the Client’s budget. On the other hand, while charging per hour we are always interested in effective streamlining of advertising campaigns, and in optimizing and reducing costs.

Our employees start the timer in WorkSection when working on each task and you can always see how the time was distributed. We also include communicative costs (meetings, lengthy phone conversations, reports preparation), but exclude hours which were ineffective for the Client.

Out of an 8-hour working day of an employee, 3 to 5 hours are included in the Clients’ bills. We don’t include such pastimes as Googling, self-education and other breaks in the hours we calculate.

We charge 35 $ per hour.

We calculate hours honestly, while other agencies at the market may hide the same or even higher price in the subscription. Or they can work on your project only in the first month and later just bill you regularly. Some fraudsters charge less per hour, but they multiply working hours by a coefficient.

While working on email-marketing and web-analytics we estimate the workload and quote a price. The Client won’t overpay even if we spend more hours than planned (we used to spend 2,5 times more time, but we didn’t charge the Client for that).

🌲 We save the environment

We sort waste in the office and at home, and we plant trees in Kiev.

We organize and optimize advertising all over the world

We help to increase our Clients’ sales. Our specialists know 10 languages:

Украинский язык Ukrainian

Русский язык Russian

Английский язык English

Итальянский язык Italian

Немецкий язык German

Французский язык French

Молдавский язык Moldavian

Румынский язык Romanian

Польский язык Polish

Вьетнамский язык Vietnamese

Geography of our Clients’ advertising campaigns

We share experience and expertise

We speak at the conferences, we publish videos and share our presentations, getting the highest reviews from the audience. We conduct open and corporate trainings for big advertising agencies and for our competitors.

We take part in conferences and seminars from Google (Ukraine, Ireland).

We record podcasts “Productive Roman” about the people and the companies, that make products in the internet (marketplaces, SAAS, services, and apps).

We prepare articles and instructions for our knowledge database and media.

In our free time we travel and we do sports

We have visited more than 40 countries, swum more than 15 km, cycled 19 000 km and run 2 100 km on the roads and in the mountains.

avatar
Paul Muzok
Co-Founder & CEO macphun.com

It’s always a pleasure to collaborate with Roman, he's hardworking and very attentive to details, always looking for best approaches to deliver the optimum result.

Clients

Since 2008 and we have cooperated with 100+ Clients.
We spell the word “Client” with the capital letter.

  • Macphun
  • Intimo
  • Prom.ua
  • Autoportal.com
  • Київстар
  • Kingston
  • SemRush
  • Dobovo
We work remotely and in the office in Kiev.

We like travelling and increasing our Client’s sales all over the world.