Literally with one leading question Roman managed to “mend a hole” in my partner program, which constituted 6000$ a year.
The thing is that we were paying the affiliates 10% of the commission from our clients’ orders. Those clients were redirected to our site when they were searching for our brand. You will agree that it’s not very wise to pay commission for traffic when the clients are purposefully searching for your website anyway.
It’s hard to imagine how many “skeletons in the closet” Roman will find, having studied our analytics in detail.