We were inspired to attend this workshop by the need to create a new website although we were quite satisfied with our old one. The thing is, the same tips that Roman had given us, had to help us improve our old website.
I think we will still pursue the idea of creating a new site, but we will take into account all the recommendations, good and useful tips. The workshop was useful and we found out something that can help us occupy a certain niche at the market and help out site become better.
For example, the most useful thing for me was the part about context advertising, presented in a detailed way. In my own experience, I’m aware that this segment of advertising is the most underrated. Since a lot of people are really into banner advertising but it’s still doubtful how effective it is. I liked how Roman spoke about that. I realized that there is an unsaturated market, which doesn’t cost a lot for the organization, but can bring really useful results. And this is where we are currently heading to.
I was pleased by the fact that Roman possesses a lot of hand-on experience and it shows. All his tips are valuable. They are backed up by his experience and real-life examples, which he showed online. And it’s obvious that those people from the examples are successful. In easy terms, Roman speaks about things that really work.
Ivan Komarovskyy, Head of sales channels development department of “Belorussian national bank”.
(Ivan configured the work of the call-centre to bring victory to his bank in the competition “Polite banks” in 2012)