To tell the truth, I didn’t know Roman at all, and treated him quite skeptically, taking into account his age. But after the workshop that he conducted at the conference, I changed my opinion about him, surely, for the better.
I can just say thank you to Roman Rybalchenko. After the workshop, the world of contextual advertising got much larger for me. I looked differently at familiar things, and new knowledge got deep in my brain, which will boost me greatly as a specialist in contextual ads.
So, what did I learn? Here are some main things:
- Secrets of high CTR
- What quality score is
- About two schools of contextual ads
- Alfa and Beta companies
- I got a weekly checklist for the specialist in contextual ads
- And some new facts about Yandex and Google
The speech that lasted an hour and a half passed very quickly and easily, thanks to many useful and pleasant things for the brain.
Sergei Sirenko, Digital marketing specialist at Dominion.