I have attended the training on Google Analytics:
– I have found out that in Google Analytics the time spent at the website is calculated incorrectly and I will never make any conclusions based on this data;
– I have found out that the bounce rate in GA is also calculated in its peculiar way, and you should always take it into account while creating custom reports.
– I have found out how to put tags in GA to track statistics within this or that communication.
I want to point out the way the information was delivered by the speaker, it was very dynamic; the time was distributed in the right way, taking into account the level of perception.
Dmitrii Romaniukha, Senior digital manager at Liquid7