Some interesting take-aways:
– Using Excel in PPC campaigns
– I’ve learned about how to befriend Google and Metrika, average session duration, and Bounce rate. All in all, there were a lot of ‘revelations’.
– It was very interesting to learn about the domain karma
– Setting up your campaign with the help of two accounts Alfa and Beta
In general, the material was presented in a very clear way. It was really useful for the specialists, working with GA because Roman told us about many interesting things, which one could find out only having dug through tons of forums and literature. And also by means of taking some knocks. Roman, thank you for your effort and experience.
Contextual advertising manager. All-Ukrainian internet shopping centre Prom.ua