Hello everyone. My name is Mariia. I work at Prom.ua, and I have been working in digital marketing for about nine months. Roman’s training was beneficial for me because I have something to compare it to. I attended a beginner level course from OWOX, and I know what they teach at those workshops. So, I’d like to tell you about the differences between the two and which useful things I learned in both places.
At the OWOX workshop, I visited all the sections in Google Analytics and realized that my level was a beginner. The workshop was quite superficial. It’s rather deep in GA, but far from real application in life.
Roman proposes not only interesting knowledge but also ideas in marketing for further work. That’s why everything is very true to life. You really understand why you need to calculate things and how you will be implementing it, how to conduct A/B testing, how to track various conversions, and so on so forth. I will not enumerate everything. You will find it out when you attend this workshop in person.
What else can I say? Thanks a lot. And one bonus – in the end, you will get a certificate of an expert level, like I did.
I’m really satisfied with the workshop on analytics. Now my knowledge is structured and enriched.
In a nutshell. Three useful things I’d like to point out after the workshop:
– I have finally understood the difference between TrackEvent and TrackPageView
– I’m not afraid of setting up new goals
– I know how to create necessary reports
Pros: lively, accessible, useful in practice, all the information is presented with regard to the marketing tasks, which we need to solve daily, a lot of fresh ideas for work, the desire to implement all the attained knowledge right after the workshop. I strongly recommend it.
Mariia Popko, Head of marketing direction for customers at Prom.ua