What I liked: in general I was always interested in analyzing the efficiency of this or that business process. The current training helped me evaluate in quantitative terms those things, which were measured like “good” or “bad”. Now I know what is good or bad and how good or bad this is.
I have written out 40 points of the things I need to implement. These are some general issues and some minor issues which are nonetheless important. Also, with the help of new knowledge and skills of using the analytics instruments, we managed to identify that some traffic sellers were not diligent enough.
Application of the knowledge: I gave out the tasks to programmers and marketing specialists the following day after the training.
Time of implementation: 5 weeks (general changes).
Result: the conversion rate increased by 28%.
Daniil Mykytchenko, CEO of internet shop “Rezina.CC”.