What I liked: in general, I was always interested in analyzing the efficiency of this or that business process. The current training helped me evaluate those things in quantitative terms, which were measured like “good” or “bad”. Now I know what is good or bad and how good or bad that is.
I have written out 40 points of the things I need to implement. These are some general issues and some minor issues which are nonetheless important. With the help of new knowledge and skills of using the analytics instruments, we managed to identify that some traffic sellers were not diligent enough.
Application of the knowledge: I gave out the tasks to programmers and marketing specialists the following day after the training.
Time of implementation: 5 weeks (general changes).
Result: the conversion rate increased by 28%.
Daniil Mikitchenko, CEO of internet shop Rezina.CC.